Work Experience

A career at the intersection of strategy, growth & execution.

From technology leasing and forecasting to product management, content growth and business development, each experience has shaped how I approach strategy today.

Track record
02/2024 – Present

Kiralabunu

Business Development & Strategy MT

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Technology leasing scale-up. Owned business development, growth strategy and fundraising preparation across Pre-Series A and Series A processes.

Conducted investor research and VC mapping for Pre-Series A and Series A fundraising processes
TAM-SAM-SOM market sizing and growth narrative development
B2B / B2C leasing model design and customer segmentation
Growth experiments: A/B testing and performance monitoring
Owned the launch and execution of Kiralabunu Bülten, a CFO-oriented newsletter reaching 50,000+ professionals and generating 2,000+ engagements within 7 months
Business DevelopmentFundraising PreparationInvestor ResearchVC MappingTAM-SAM-SOMNewsletter
09/2024 – 06/2025

İpragaz

Senior Design Project Manager

Led a 7-person optimization team developing forecasting and segmentation models for one of Turkey's largest energy distribution companies.

Built ARIMA, SARIMA and SARIMAX forecasting models for sales demand
Improved sales forecast accuracy by 12%
Designed customer- and industry-based segmentation models
Project supported by TÜBİTAK 2209-A research grant
ARIMASARIMASARIMAXSegmentationTÜBİTAK 2209-A
06/2023

Atasay Holding

Product Management Intern

Product management exposure across SAP-driven operations, cost structure and supply chain in a leading Turkish jewellery group.

Product management support across SAP-based workflows
Cost structure and pricing analysis
Supply chain and financial operations review
Customer and market analysis to inform commercial decisions
Product ManagementSAPSupply ChainCost Analysis
11/2023 – Present

HapYazı

Co-Founder

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Co-founded a digital media and content platform focused on SEO-led growth, editorial strategy and team building.

SEO and growth marketing across high-intent content verticals
Editorial and content strategy from positioning to publication cadence
Built and managed a 12-person content team
600,000+ content reads across the platform
SEOGrowth MarketingContent StrategyTeam Management

Also working with selected ventures.

Alongside full-time roles, I work with early-stage ventures on growth strategy, market intelligence and business development.