Consulting work that moved the needle.

Scaling a technology leasing company while preparing for Pre-Series A and Series A fundraising. The team needed structured investor targeting, defensible market sizing and a sharp growth narrative to support investment readiness.

• Investor research and VC mapping across Turkey, Europe and MENA.
• TAM-SAM-SOM market sizing across B2B and B2C leasing segments.
• Growth narrative development tying product, unit economics and market opportunity.
• Outreach prioritisation across target funds.

• Investor research quality directly shapes how efficiently a process runs. Generic lists waste founder time.
• Mapping the network layer matters as much as the investor profile itself.
• Narrative alignment beats deck polish. Investors buy the story first, the model second.

Build thought leadership for CFOs and senior finance professionals, a hard-to-reach audience that ignores generic marketing, and turn it into a durable distribution channel for Kiralabunu.

• Defined newsletter positioning, voice and editorial pillars for a CFO audience.
• Built a content plan blending market commentary, finance insights and leasing perspective.
• Owned end-to-end execution: writing, design, distribution and growth.
• Set up performance monitoring across reach, engagement and subscriber quality.

• Audience clarity beats volume. A sharp niche compounds faster than a broad one.
• Distribution is a product; treat the newsletter loop with the same rigour as any growth funnel.
• Consistency builds the asset; cleverness only accelerates it.

Support an early-stage AI-powered strategy and operational excellence venture in sharpening commercial direction, from sector focus to customer acquisition and partnership development.

• Designed sector-focused growth strategy for applied-AI offerings.
• Conducted market intelligence and competitive landscape mapping.
• Built a customer acquisition approach for priority segments.
• Researched and structured partnership opportunities to extend reach.

• AI ventures win by translating technical capability into specific business outcomes.
• Sector focus compounds. Generic AI positioning rarely converts.
• Partnerships are a distribution shortcut when the ICP is concentrated.

Build a scalable digital content platform with a durable, low-cost acquisition engine, and the team and systems to support it.

• SEO strategy informed by Semrush analysis and intent-led keyword mapping.
• Email marketing and lifecycle flows to convert organic into return readers.
• Editorial calendar and content strategy across high-intent verticals.
• Recruited, trained and coordinated a 12-person content team.

• SEO is a compound investment; early patience pays off with durable acquisition.
• Content without distribution planning is just publishing into the void.
• Growth at the team layer is about systems and feedback loops, not heroics.

Improve sales forecasting accuracy for a large energy distribution business where existing forecasts failed to capture seasonality, regional variation and customer-mix dynamics.

• Analysed historical sales data to surface seasonality, trend and demand drivers.
• Built ARIMA, SARIMA and SARIMAX models calibrated to business cycles.
• Designed customer- and industry-based segmentation for differentiated forecasting.
• Embedded forecast outputs into planning and procurement workflows.

• Statistical models outperform intuition only when the data pipeline and business context are right.
• Segmentation is the multiplier. One model rarely fits a multi-segment business.
• Operational integration matters as much as model quality.